Monday, 13 January 2014, 2:43 pm
Press Release: Bookabach
Media Release
13 January2014
This summer’s top holiday spotsaccording to Bookabach
Figures released today byholiday home rental website Bookabach paints an interestingpicture of how and where Kiwis spent their Christmas and NewYear holidays.
Over the two week holiday period betweenFriday 20 December and Sunday 5 January, Bookabach recorded50,397 travellers visiting baches nationwide, with Northland(15.2%), Auckland (13.1%) and Coromandel regions (11.9%)topping the most popular list.
The average total cost of aholiday was $1,084, and the average stay was 5.3 nights.Based on average cost per night, the most expensive holidayswere recorded in Auckland ($251) and Queenstown-Lakes($303), while the most affordable places were the West Coastof the South Island ($129) and Southland ($145).
BookabachGeneral Manager Peter Miles says overall, recorded rentalactivity was up 30 percent on last year, with 39,656 adultsand 10,741 children staying at rented baches over theholiday period.
“You might think that most people wantto get as far away from the big cities for as long as theycan during the break, but we actually found the longeststays were happening in the Auckland region - which includesWaiheke Island. On average, bookings lasted nearly eightnights in Auckland. This is in contrast to the average stayin the Central Plateau region, just over three nights, andthe national average of five nights per stay.”
“It wasalso interesting to see that the most expensive and mostaffordable places were neighbouring Queenstown andSouthland. Queenstown Lakes had some of the priciest rentalsthanks to the higher number of luxury offerings, while cribsin the West Coast and Southland were some of the best valuein the country.”
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In terms of top ten destinations,Whangamata boasted the highest number of nights bookedoverall for the sixth year running, while Northland emergedas the most popular region overall. Bay of Plenty,Southland, Coromandel and the West Coast were the favouritesfor families with children.
“On average, families onholiday in the Bay of Plenty had the highest number ofchildren with them. Bookings in the region also tended tohave the largest groups overall, with an average of 3.9adults per booking, compared to just 2.5 in the Canterburyregion.”
Miles concludes that the data could be usefulfor those who are already thinking about where to go nextChristmas and New Year. “Provided you can get thereeasily, West Coast and Southland are two great options forbudget-conscious holidaymakers.”
SUMMARY OFRESULTS
Based on bookings made on Bookabach.co.nz between Friday 20December 2013 and Sunday 5 January 2014
Who went?Who did they go with?
- 39,656 adultsand 10,741 children
- 3.3 adults per stay
- 2.3 children per stay – if travelling withchildren
Where did they go?
Most popular: Northland, Auckland, Coromandel,Bay of Plenty, Canterbury (See table below)
Howlong did they stay for?
5.35 nights onaverage.
What did they pay?
$1,084 onaverage for the total stay.
Stays byregion
| Region | %of all visits | Avg. cost($/night) | Avg. stay(nights) |
| Northland | 15.2% | $244 | 6.14 |
| Auckland | 13.1% | $252 | 7.87 |
| Coromandel | 11.9% | $228 | 6.59 |
| BayofPlenty | 11.3% | $270 | 5.51 |
| Canterbury | 10.0% | $161 | 4.23 |
| Queenstown-Lakes | 6.6% | $303 | 6.01 |
| Nelson-GoldenBay | 5.4% | $202 | 6.87 |
| Waikato | 3.7% | $192 | 4.76 |
| HawkesBay | 3.7% | $171 | 5.46 |
| Wairarapa | 3.3% | $192 | 4.00 |
| Wellington | 3.2% | $168 | 6.29 |
| Otago | 2.8% | $129 | 5.51 |
| Taranaki | 1.8% | $194 | 4.74 |
| Marlborough | 1.7% | $209 | 5.46 |
| Manawatu-Wanganui | 1.6% | $135 | 4.93 |
| CentralPlateau (MtRuapehu) | 1.5% | $184 | 3.34 |
| Southland | 1.4% | $145 | 4.03 |
| WestCoast | 1.3% | $130 | 3.95 |
| EastCape | 0.7% | $236 | 6.00 |
TheBookabach Top-10 holiday destinations
| Change fromlastyear | ||
| 1 | Whangamata | - |
| 2 | MangawhaiHeads | - |
| 3 | MtMaunganui | +2 |
| 4 | Raglan | +2 |
| 5 | Whitianga | +3 |
| 6 | HanmerSprings | +3 |
| 7 | LakeWanaka | -3 |
| 8 | TaupoCentral | -1 |
| 9 | WaihiBeach | -6 |
| 10 | Pauanui | 0 |
About Bookabach
Launched in 2000,Bookabach offers Kiwis and visitors to New Zealand theopportunity to experience the quintessential bach holiday byputting them in touch with the owners and property managersof New Zealand’s finest beach houses, from simple one-roombaches to luxury holidayhomes.
ENDS
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