The Best Fashion Brands to Buy on Amazon, According to In-the-Know Byrdie Editors & Stylists (2024)

Most likely, you’re already well-acquainted with Amazon as a shopping go-to for everything from household essentials to books, technology, beauty essentials, and even groceries. But in recent years, Amazon has also made a concerted effort to expand its stock to include in-house fashion brands, making its mark on yet another industry.

What is the appeal of shopping for clothing on Amazon? “Convenience, convenience, convenience,” says lifestyle expert and fashion writer Patrice J. Williams. “Amazon is all about providing access to pretty much everything, and you can get it pretty quickly.” This has much to do with the retail giant’s Prime subscription service, which offers two-day shipping on thousands of eligible items.

We conducted hours of research on the best clothing brands on Amazon, evaluating them on size ranges and offerings. After consulting with a lifestyle expert and considering dozens of options, we landed on these top-rated choices.

Size Range: XS-6X

This might seem like an obvious place to start, but rest assured that the Essentials line is worthy of your attention. It offers staples that aren’t overly simple, and they’re budget-friendly. Trade your basic V-neck tee for one with a puff-sleeve detail, and fill in your edit of athletic wear with moisture-wicking performance tees, terry fleece sweatshirts, and supportive sports bras. “Recently, I bought an Amazon Essentials jumpsuit for $30,” says Williams. “The quality is great, and it comes in a range of sizes, from XS to 6X.”

Size Range: XXS-7X

As a part of its commitment to sustainability, Amazon launched an eco-friendly lifestyle brand called Amazon Aware, which consists of beauty, clothing, and home goods. They’re all certified carbon neutral and meet the company’s Climate Pledge Friendly standards. (The program is vetted by third-party organizations, including Fair for Life, Ecologo, and more.) Regarding fashion, the line offers basics such as ribbed crewneck sweaters and straight-leg denim pants.

Size Range: XS-XL

Cable Stitch offers a knitwear version of several wardrobe staples: dresses, sweatshirts, and crew neck T-shirts. While it's a useful resource for cold-weather dressing, you can also snag transitional pieces, like a sleeveless midi dress or a lightweight cardigan for spring and fall. Another bonus? Most items come in several colorways, so if you love a piece—you can buy multiple.

Size Range: XS-3X

Amazon partnered with Reebok to create Core 10, an affordable line of high-performance activewear. Rather than spend over $100 for a single pair of compression leggings from other brands, you can snag multiple for less than $50 each from Core 10. Another plus: The brand offers inclusive sizing up to 3X. Some of our favorites to shop is the Insulated Puffer, the Oversized Fleece, these Super Soft Jogger Sweatpants, and this chic Bomber Jacket.

Size Range: XS-XL

If you’re looking for quality staples that are anything but basic, you’ll want to shop at Anrabess. The brand has everything from classy cardigans to comfortable sets to chic sweater dresses—all in modern styles you see across Instagram. You won’t find many patterns in this clothing range, but there are several color options to choose from.

Size Range: XS-3XL, plus tall sizing

At Goodthreads, you'll find a large denim selection, and generally, they’re more fashion-focused than some of Amazon’s other go-to’s. The line also includes flannel dresses and knit sweaters. Most pieces come in a variety of colors, so you have endless options to choose from.

Size Range: XS-XXL

Amazon's Daily Ritual label offers uncomplicated pieces that are perfect for building a capsule wardrobe. Most items are made of a cotton jersey or fleece, so they’re rated for comfort. From soft ribbed dresses to teddy coats, the brand is great for plush pieces that are easy to pair with other staples in your closet.

Size Range: XXS-5XL

Amazon launched The Drop to bring shoppers limited edition collections curated by top influencers—the assortments are either built from pieces they want for their wardrobe or have developed a signature look around. The concept offers fans the opportunity to copy their style muses without blowing large sums on designer pieces. The catch: Shoppers only have a chunk of time to shop the edit. There are also several staples to shop anytime that aren’t a part of the limited drops, like this blazer or maxi dress.

Size Range: 0-14

Iris & Lilly was designed with homebodies in mind. It offers soft sleepwear, cozy leisurewear sets, and luxurious robes to chill in for hours post-shower. It even has a collection of bras and panties to fulfill all of your lingerie-related needs. If you’re looking to add some pieces to your cozy wardrobe, you’ll want to consider this stylish and comfortable brand.

Size Range: XS-4XL

Floerns, a brand started in 2016 by an Italian fashion designer, has a piece for every occasion. Attending a black-tie wedding? There’s a body con maxi dress that’ll wow the crowd. Need a work-appropriate top that can also be worn on the weekends? The brand boasts a top-rated blouse that comes in multiple patterns. Planning a bachelorette? This cozy nightgown has different lingerie patterns on it. This one-stop-shop even offers kid’s clothes, suits, and accessories, too.

Size Range: S-XL

This clothing brand offers clothes that are elevated, floral, and feminine. (The name is Prettygarden, after all.) While their dresses are statement pieces—like this bohemian maxi dress—other clothing items are available. Shop for coats, sets, or sweaters from this gorgeous range.

What to Look for When Shopping for Clothing on Amazon

• Seller: While you can find a lot of good brands and products on Amazon, you want to be sure you avoid any fake products. The best way to do this is by checking who is the seller on the product page. If it's Amazon, you can rest assured that it's the real brand and you'll get Amazon's shipping and return policies. If another name is listed, it's a third party seller. Those products can still be legit, but the seller may have a different return policy.
• Reviews: Reading customer reviews is a great way to learn more about the quality of product and whether it runs true to size or not. It's wise to take any given review with a grain of salt, but if there's a pattern of reviewers complaining about an issue, there's probably some truth to it.
• Size guide: In addition to the reviews, always double check the product's size guide before ordering.
  

Why Trust Byrdie

Hayley Prokos is a Los Angeles-based writer and editor focused on fashion and lifestyle. She contributes regularly to Byrdie’s commerce section and loves to source chic and practical clothing, shoes, and accessories. Her finds come from a mix of popular and under-the-radar brands.

Cullen Ormond is a freelance Byrdie writer and a long-time editor whose work can be found on Apartment Therapy. She helped to pick the hottest Amazon clothing brands and ensure all sizes and products were up to date. As someone who’s always on the hunt for the coolest new piece, she can’t wait to shop these incredible brands.

For this story, Team Byrdie worked with a lifestyle expert to gather more insights about what to keep in mind when shopping for clothes on Amazon:

• Patrice J. Williams, is a lifestyle expert and New York City-based fashion writer